Meet the team

Jeff LaPenna
CEO, Co-Founder

As a creative director, Jeff previously worked on large-scale brand campaigns with companies such as Google, YouTube, Playboy and Jawbone.

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John Capogna
CTO, Co-Founder

John has been a technologist for companies such as BitTorrent, a data resident at IBM, and has had work featured in Wired and Fast Company.

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Bill Stark
Co- Founder, Business Development

Bill utilizes his experience as a Bay Area entrepreneur to lead sales and business development at The Peak Beyond.

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Jennifer Dye
Operations & Development

Jen brings decades of experience in all aspects of business strategy and operations. Her 20+ year background is in starting, growing, and improving companies across a variety of industries, including technology, multi-media, education, and non-profits.

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Featured in:

March 7, 2019 in TPB

MG Magazine

Putting on the Glitz: Cannabis Retail Adds Bling and Smarts to the Menu
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March 7, 2019 in TPB

The Atlantic

A Silicon Valley Pot Deal
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March 7, 2019 in TPB

Canna Newswire

Welcome to the Future of Cannabis Retail: The Peak Beyond Launches Smart Store Technology
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March 7, 2019 in TPB

Hit The Spark

The Future Has Arrived: Interactive Marketing for Cannabis
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March 7, 2019 in TPB

Canopy Boulder

The Peak Beyond is Making You a Smarter Shopper
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March 7, 2019 in TPB

Direct Cannabis Network

The Peak Beyond Counter Table
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