The Peak Beyond’s interactive dispensary menu software and digital kiosks provide a comprehensive solution, delivering a one-stop buying experience that engages and educates your customers while streamlining your operations.
Challenges Dispensaries Face
The cannabis industry is experiencing unprecedented growth, with new dispensaries opening regularly and more states moving towards legalization. This rapid expansion has created a fiercely competitive landscape, where standing out and retaining customers has become increasingly difficult. As federal legalization looms on the horizon, we expect these challenges to intensify.
One of the most significant hurdles dispensaries face is the limited advertising opportunities available to cannabis brands. Major platforms like Facebook and Google do not allow cannabis ads, leaving dispensaries with few options to reach their target audiences effectively. Traditional methods, such as window displays and static billboards, offer limited reach and fail to provide meaningful consumer insights or return on investment (ROI).
Today’s consumers are more informed and tech-savvy than ever before. According to Oracle, the average consumer interacts with 4-6 touch points before making a purchasing decision. However, most dispensaries do not provide many product touch points or capture browsing data due to outdated analog shopping methods, such as keeping products behind glass cases or relying solely on in-person budtender interactions. Because they don’t let consumers investigate their own purchases and they don’t capture shopping data, dispensaries are unable to fully understand their customer’s preferences and shopping behaviors, making it difficult to tailor their offerings and marketing strategies.
In addition, many customers feel overwhelmed by the sheer variety of products available in dispensaries. This is particularly true for new customers who may not be familiar with cannabis products or the effects they offer. Inconsistent or insufficient knowledge among sales staff can further complicate the shopping experience, leading to customer frustration and lost sales.
Our Smart Store Solution
To address these challenges, The Peak Beyond offers a revolutionary solution: interactive dispensary kiosks and digital menu software that transforms your dispensary into a cutting-edge cannabis smart store. Designers created these digital kiosks to provide a personalized, educational shopping experience that empowers your customers and builds strong relationships and lasting brand loyalty.
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How Our Interactive Retail Displays Work:
- Customer Education and Engagement: Our interactive digital kiosks allow customers to explore products at their own pace. When a customer picks up a uniquely tagged product, the display is triggered, providing detailed information about the product, including its effects, ingredients, and usage recommendations. This interactive dispensary shopping experience helps customers make informed purchasing decisions, increasing their confidence and satisfaction.
- Streamlined Shopping Experience: The Peak Beyond’s dispensary menu software integrates seamlessly with your existing Point of Sale (POS) system. As customers add products to their digital cart through the interactive displays, the information is automatically sent to the POS for fulfillment. This simplifies the checkout process and ensures that your inventory and pricing are always up to date.
- Data-Driven Insights: One of the most powerful features of our dispensary kiosks is their ability to collect user behavior data. Every interaction is tracked and analyzed, providing you with invaluable insights into how your customers shop. This data allows you to understand your customers’ preferences, identify trends, and make smarter marketing decisions. By leveraging these insights, you can create a more tailored dispensary shopping experience that resonates with your target audience and drives repeat business.
Why Choose The Peak Beyond’s Smart Store Solution?
The cannabis retail environment is evolving rapidly, and dispensaries that fail to adapt risk falling behind. Traditional methods, such as offering discounts or relying solely on budtender recommendations, are no longer enough to attract and retain customers. These strategies can lead to the commoditization of your products and services, reducing their perceived value in the eyes of your customers.
The Peak Beyond’s smart store solution offers a more comprehensive approach. By providing a personalized, interactive shopping experience through our digital kiosks and dispensary menu software, you can differentiate your dispensary from the competition and create a memorable experience for your customers.
According to a study by Epsilon and GBH Insights, 80% of customers are more likely to purchase when brands offer a personalized experience. This highlights the importance of creating a dispensary shopping journey that is tailored to each individual customer, a goal that our interactive retail displays are specifically designed to achieve.
Expected Results
Implementing The Peak Beyond’s interactive retail displays and digital kiosks in your dispensary can lead to significant improvements in customer engagement, sales, and overall business performance. Our internal case studies have shown that customers who interact with products through our displays are 60% more likely to make a purchase. Here’s what you can expect when you integrate our smart store solution:
Smart Store Benefits:
- Increased Customer Interaction: 88% of customers begin their dispensary shopping experience by picking up a product, highlighting the importance of engaging displays that encourage exploration.
- Reduced Staffing Costs: By providing customers with the information they need through interactive displays, you can reduce the reliance on sales staff, leading to a 20% reduction in staffing overhead.
- Larger Basket Sizes: Customers who use our interactive displays tend to add more items to their carts, resulting in a 40% increase in basket size.
Branded Stations Performance:
- Sales Uplift: Brands featured on our interactive displays see a 17.5% uplift in device sales and a 15% uplift in product sales.
- Higher Sell-Through Rates: Products featured on branded stations sell at a rate 4.6x higher than those that are not featured.
- Increased Purchase Likelihood: 84.4% of customers are more likely to purchase branded products after interacting with the display, and 25% of customers would not have purchased the product without the display interaction.
- Enhanced Brand Advocacy: Customers who interact with branded displays are 28% more likely to recommend the brand to a friend, demonstrating the impact of a personalized shopping experience on brand loyalty.
Why It Matters
In the rapidly evolving cannabis industry, staying ahead of consumer preferences and technological trends is crucial. Indeed, digital influence – the degree to which digital technologies influence in-store sales at some point during the shopping journey – is growing at a healthy clip.
According to new research from Deloitte Digital, consumers’ digital activities are expected to influence 64 percent, or $2.2 trillion, of retail store sales by the end of this year, a 15 percent increase over 2014, when 49 percent, or $1.7 trillion, of in-store sales were driven by consumers’ use of digital technologies. Three years of research shows digital technologies influencing ever larger shares of in-store sales annually.
This trend underscores the importance of integrating digital touchpoints into the dispensary shopping experience to capture consumer data, drive sales, and build customer loyalty. By implementing The Peak Beyond’s smart store solution with dispensary kiosks and digital menu software, you are not only adapting to these trends but also positioning your dispensary as a leader in the industry.
Our interactive retail displays offer a seamless blend of digital and physical shopping experiences, ensuring that your customers receive the information they need when they need it, while also providing you with the data and insights necessary to refine your operations and marketing strategies.
Next steps
The Peak Beyond’s interactive retail displays, dispensary kiosks, and digital menu software are designed to educate your customers, increase revenue, and build long-term brand loyalty. Empowered customers are more likely to make confident, informed purchasing decisions, leading to higher satisfaction and repeat business. When you invest in educating your customers, you’re also investing in the integrity and transparency of your brand – qualities that foster trust and translate into lasting success.
Ready to Transform Your Dispensary? Explore how The Peak Beyond can revolutionize your dispensary shopping experience. Schedule a demo today to see our smart store solutions in action and discover how we can help you grow your brand’s ROI.
