Our expert team is here to assist your cannabis dispensary in maintaining consistency across sales channels; uniting them, while creating and maintaining a seamless path throughout.
In the Legal Cannabis Industry — Transparency Builds Trust!
We also value transparency and education when it comes to building the trust that translates into longevity for your brand. This means providing consumers with the latest information to help them along their cannabis industry journey.
In one of our previous blogs we discussed the “new dispensary buying experience” as well as why interactive display stations will attract (and retain) your customers.
With so many new terms being coined inside and outside of 21st century retail seemingly on a monthly basis, it’s easy to get confused. But, not to worry, we are here to help!
Seamlessly Navigating this Exciting New ‘Omni’ Reality
You may already be familiar with various retail solutions that exist in different industries, but there’s one that has been making enormous waves amidst a tumultuous sea of unprecedented growth: ‘Omni-Channel’ Retail.
Let’s now talk about ‘Omni-Channel’, assess how it differs from ‘Multi-Channel’, and put a spotlight on what makes TPB The Omni-Channel solution for savvy cannabis retailers and brands!
‘Omni-Channel’ Retail
Firstly, it is important to understand the relevance of retail moving in the ‘omni-channel’ direction.
The retail leaders, representing the largest grocery, DIY, sports and consumer electronics brands in the region, see store operations technology as critical to achieving their business goals. 41% stated that technology is moving towards improving the customer experience, while 36% believe the core future of store operations technology lies in blending online and offline experiences together.
Samuel Mueller, CEO at Scandit, said: "The research highlights the importance of technology to bridge the gap between the digital and physical worlds. It's critical to provide store associates with fully functional and familiar technology, enabling them to enhance store operations that help provide a seamless customer experience. If retail leaders can effectively extend the online experience in-store, the differentiated offering that they desire can be achieved."
As you can see from the above, there are a lot of intricate moving parts within ‘omni-channel’ retail.
The key here is seamlessly uniting them all, which certainly is not easy, but with the right tools is entirely possible.
Assessing the Differences Between ‘Multi-Channel’ & ‘Omni-Channel’
Next, now that we have covered what the term ‘omni-channel’ retail means, it is also important to understand how exactly it differs from ‘multi-channel’ retail.
While these terms may indeed sound incredibly similar, in actuality there are two crucial differences that make ‘omni-channel’ retail the clear frontrunner as you embark on your search for the best option that fits your dispensary’s needs.
The first distinction between ‘multi-channel’ and ‘omni-channel’ is that while all omni-channel experiences certainly utilize multiple channels — this doesn’t mean that all multi-channel experiences are also omni-channel.
The second major distinction between these two is that, unlike multi-channel, omni-channel retail involves all implemented platforms & devices.
What are the potential benefits of omni-channel retail?
Thirdly, after learning a bit more you might be wondering why you should consider implementing an omni-channel retail solution for your ongoing cannabis dispensary operations.
Here are just some of its main benefits:
- You are able to tailor the experience & adapt to your customers.
- It provides you with a simple way to collect customer data.
- It enhances the overall customer experience.
So now that you have a clear view in regards to the basics and benefits of ‘omni-channel’ retail – in the following section, we will touch on what makes The Peak Beyond your #1 choice and unwavering beacon when it comes to providing retail solutions for modern cannabis businesses.
The Peak Beyond: Helping you to Truly Understand Your Customer
At The Peak Beyond we specialize in leveraging data as service, in order to assist you in really understanding your customers; allowing you to execute decisions with useful consumer behavior data on-hand.
You can then utilize this extremely valuable data to fine-tune specific product placements, while taking the right informed steps to optimize your brand messaging.
With our services — you can trim the extraneous and work on targeting your particular audience — naturally building loyalty during the process.
What’s more, our Smart Stations (Interactive Retail Displays) offer your customers a fresh, convenient way to shop:
TPB Interactive Retail Displays: Building Blocks for the Ideal Customer Journey
Furthermore, as one of the main features of our services, The Peak Beyond’s interactive retail displays are designed to serve many purposes for your brand.
Here are just some of the ways in which our Smart Stations can help your cannabis dispensary run smoother:
- They are designed to clearly inform your consumers.
- They work to organically bolster your bottom line.
- They are catalysts for building trust & fostering customer loyalty.
- You can implement them to strengthen & embolden your brand, while empowering your customers!
We are The Omni-Channel Solution for Cannabis Retailers & Brands
Finally, no matter where you may be situated in the wide and wonderful spectrum of the legal cannabis industry, we hope this blog illuminates some of the important factors that make The Peak Beyond your premier omni-channel retail solution.
We fully realize that the legal cannabis business journey can certainly be daunting at first, but with the right guidance at your side, you can always be confident in reaching your goals.
As we move forward and as our team gets closer and closer to the upcoming launch of our e-commerce platform, we are looking forward to sharing more information about our brand — so be sure to keep our blog page bookmarked and connect with us on LinkedIn!
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Also be sure to Visit our website for more vital information on how The Peak Beyond will help you build the ideal customer journey and grow your brand’s ROI with our smart store solutions.
Contact us to schedule a demo and discovery call today!
